Welcome to my graphic design collection. Here you’ll find a curated selection of my work showcasing versatile design solutions that blend technical precision with unconventional creativity. From brand identity systems and marketing collateral to digital assets and publication design, each project reflects my commitment to distinctive visual storytelling that captivates audiences and elevates brands beyond the ordinary. I invite you to explore how my multidisciplinary approach transforms concepts into compelling visual realities.
I designed some temporary tattoos for the Southampton Sustainable Fashion Festival. This is an event run biannually to celebrate sustainable fashion. 2024s theme was microplastics which I took inspiration from for these temporary tattoos.
The following sections showcase selected conceptual designs developed as part of my ongoing professional development. These self-initiated projects demonstrate my approach to diverse design challenges and highlight my technical capabilities across multiple applications.
These works have been created to expand my creative portfolio while demonstrating my conceptual problem-solving skills, technical execution, and versatility across different industry contexts. Each project represents a comprehensive design approach from initial concept through final execution, reflecting my commitment to continuous professional growth and creative exploration.
Brand Overview
SPARK is a premium chocolate bar that combines rich, indulgent chocolate with unexpected bursts of flavor. The brand represents excitement, discovery, and moments of joy.
Product Specifications
Name: SPARK Chocolate
Tagline: “Ignite Your Senses”
Flavor: Dark chocolate with caramelized orange and popping candy
Target Audience
Adventurous foodies ages 25-45
Those seeking premium chocolate experiences
Gift-givers looking for something memorable
Design Elements
Bold, vibrant packaging with electric orange accents against matte black
Typography that combines elegance with energy
Subtle metallic gold elements for premium feel
Visual representations of flavor “sparks” throughout the design
Brand Personality
Sophisticated yet playful
Distinctive and memorable
Premium quality with an approachable edge
Brand Overview
ESSENCE is a clean, effective skin care brand focusing on essential ingredients that deliver visible results. The brand represents simplicity, purity, and science-backed formulations without unnecessary additives or marketing hype.
Target Audience
Conscious consumers ages 25-45
Individuals seeking effective results without complexity
Those tired of overwhelming skin care routines and false promises
People who value quality ingredients and transparent sourcing
Visual Identity
Clean, minimalist aesthetic with ample white space
Soft, natural color palette with calming tones
Elegant, readable typography
Simple iconography for easy product identification
Subtle textural elements to evoke sensory experience
Confident but not clinical
Focused on education rather than marketing claims