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Digital

Below you can see some examples of digital marketing projects I have worked on, including social media campaigns and speculative case studies. My BA in Media Production gave me a strong understanding of content creation and audience engagement, which I’ve enhanced through a dedicated digital marketing online course.

I use strategic thinking, data analysis, and creative content development to help brands connect with their audiences and achieve measurable results. My approach combines technical expertise with creative vision to develop comprehensive marketing strategies that drive growth.

Whether you’re looking to increase brand awareness, boost engagement, or improve conversion rates, I bring the skills and experience needed to elevate your digital presence and achieve your business goals.

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In order to keep my skills sharp, I have made a speculative case study. I came up with the concept of a pre-existing company, EcoMove. 

EcoMove are a transport company focusing on E-scooters and E-bikes, providing sustainable travel options for the city of Southampton. I developed a brand identity, including a logo, colour pallet and visual identity. 

I researched target audiences and made a comprehensive digital marketing strategy, as well as some example content to show how this information could be implemented. 

In March 2022  I worked with Southampton Clothes Swaps, a monthly event that has been running for over ten years. We collaborated to make a social media campaign, aiming to spread the message of sustainability and community, while keeping the existing branding. To achieve this I created an Instagram filter for attendees to use as well as a physical version to use at the events. We also made a Instagram reel to showcase how to utilize the swap events.